Advice for Manufacturers Advice from Experienced Manufacturers to Aspiring Manufacturers

Part of the second goal of the project was to develop information that could help organizations hoping to develop and commercialize medical devices to understand the managed care market environment and to prepare accordingly. We asked interview respondents representing manufacturers to offer advice for such organizations. Interview respondents generally offered extensive and thoughtful answers to this query. While emphases differed across interviews, some consistent messages emerged. We first summarize advice that was offered—in one form or another—in most (and in some cases, virtually all) of our interviews with manufacturers. We then briefly relate advice that was offered by a minority of the respondents.